Freehold + Follow Up Boss

Many of the agents you coordinate for live in Follow Up Boss. This connection keeps both systems fed without double entry — using your own FUB API key, no approvals, nothing to install.

What it does

Leads out: when someone registers on your Freehold website, the lead is sent to Follow Up Boss through its events API — so your FUB action plans, assignment rules, and automations fire exactly as they do for any other lead source.
People in: one click imports your FUB people into Freehold contacts (tagged "Follow Up Boss"). Imports match on email and never duplicate or overwrite — re-run it any time.

Setup

  1. 1

    Get your API key from Follow Up Boss

    In Follow Up Boss: Admin → API → create an API key and copy it. Any paid FUB plan includes API access.
  2. 2

    Connect it in Freehold

    In Freehold: Integrations → Follow Up Boss, paste the key, and hit "Verify & connect". We test the key against your FUB account before saving anything; it's stored encrypted and never shown again.
  3. 3

    Import your people (optional)

    Click "Import contacts now" on the same card. People with an email address land in your Contacts under the "Follow Up Boss" category; existing contacts are left alone.
  4. 4

    Turn on your website

    If your tenant website is published with registration enabled, every new lead now lands in both places: Freehold (contact + same-day follow-up task) and Follow Up Boss (through your automations).

Want deeper sync — transaction milestones as FUB notes, stage changes both directions? Tell us at hello@freeholdtc.dev — requests usually ship in days. Deeper automation is also available today through Zapier, which has a full Follow Up Boss app.